AAP News Vol. 3 No. 3 March 1987, p. 1
© 1987 American Academy of Pediatrics
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AAP endorsement falsely implied in advertisements for Babycise

Advertising for Babycise, a $100 infant exercise program recently introduced into the commercial market by Matchbox Toys Ltd., apparently has created the illusion that the Academy has endorsed the product.

However, the Academy does not endorse any commercial ventures and, as AAP spokesperson Paul G. Dyment, M.D., reported on ABC-TV's World News Tonight, "Even if we did, we would not endorse this one."