AAP News Vol. 3 No. 2 February 1987, p. 15
© 1987 American Academy of Pediatrics
This Article
Right arrow Full Text (PDF)
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow E-mail this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to My File Cabinet
Right arrow Download to citation manager
Right arrow reprints & permissions
Citing Articles
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by L'Ecuyer, J. L.
Right arrow Search for Related Content

 Previous Article  |  Next Article 

TV and contraception: A short sell?

Jerome L. L'Ecuyer M.D.1

1 Rock Hill, Mo.

I was deeply offended to read in the St. Louis Post-Dispatch (9-7-86) a UPI news item out of Chicago headlined, "Pediatricians Back TV Ads For Contraceptives." The article implies that this is an American Academy of Pediatrics stand which had considerable input by the members, which, of course, is untrue.

The chairman of the Committee on Adolescence, Dr. Joseph Sanders, was quoted as objecting to "shows...on television... (that) advertise sex without any responsibility." I agree with his objection. But his solution of advertising condoms and other over-the-counter contraceptives flies in the face of experience with this kind of "surrender-to-the-inevitable" approach.