AAP News Vol. 2 No. 9 September 1986, p. 4
© 1986 American Academy of Pediatrics
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CHAPTER NEWSLINE

Trademark advertising

The Academy has launched a national Yellow Pages program to help boost the marketing efforts of individual AAP members.

So far, 15 chapters have decided to participate in the program, which will advertise chapter members' practices under a special trademark listing in the Yellow Pages.

The participating chapters are: Arizona, California (all four chapters), Connecticut, District of Columbia, Maine, Massachusetts, Maryland, Michigan, New Hampshire, Rhode Island, Vermont and Virginia.