AAP News Vol. 2 No. 1 January 1986, p. 11
© 1986 American Academy of Pediatrics
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Report shows PSA reaching target audience

A preliminary usage report on the Academy's latest television public service announcement (PSA) indicates that the AAP has reached the nation's children with an important message aimed at preventing child abuse.

The 30-second spot, which features the animated. Berenstain Bears' storybook characters, has received unusually high utilization and the company distributing it for the Academy — Modern Talking Picture Service, Inc., — says it is their most requested PSA of the year.