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V-chip debuts in some new televisions

With recent concerns about the effects of media on children, a long-planned July 1 deadline for many new televisions to include a V-chip was well-timed. The V-chip allows parents to block television programming that they believe may be harmful to their children. The Academy has expressed support for the V-chip and a ratings system to help guide parents in choosing programs for their children.

Last year, the Federal Communications Commission (FCC) adopted rules for V-chip technology and approved an industry standard for rating video programming that contains sexual, violent or other material parents might find objectionable. The rules adopted by the FCC required half of all new televisions 13 inches and larger be equipped with a V-chip by July 1. The FCC rules mandate that all televisions be equipped with this technology by Jan. 1, 2000.