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AAP News Vol. 15 No. 7 July 1999, p. 11 © 1999 American Academy of Pediatrics
The physician/patient relationship, increasingly fragile in today's managed care environment, depends more than ever on good communication. Patients tend to measure quality of care by their physician's personal, rather than technical, skills. According to a 1998 study by Public Opinion Strategies, an Alexandria, Va., research firm, patients deemed the most important factors influencing physician choice as:
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