AAP News Vol. 13 No. 10 October 1997, p. 2
© 1997 American Academy of Pediatrics
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Music videos and tobacco

Stefanie Dell' Aringa

One-fourth of music videos glamorize tobacco and alcohol, resulting in substantial exposure even to those children who are modest viewers, a Boston study reported.

Researchers studied tobacco and alcohol behaviors in 518 music videos televised on cable stations MTV, VH1 (Video Hits One), CMT (Country Music Television) and BET (Black Entertainment Television). The videos later were scored by a panel of eight college students, ages 17 to 24.

Results showed:

• MTV had the highest percentage of videos with smoking-related behaviors, followed by VH1, BET and CMT.