AAP News Vol. 13 No. 1 January 1997, p. 8
© 1997 American Academy of Pediatrics
This Article
Right arrow Full Text (PDF)
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow E-mail this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to My File Cabinet
Right arrow Download to citation manager
Right arrow reprints & permissions
Citing Articles
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by Tharp, M.
Right arrow Search for Related Content

 Previous Article  |  Next Article 

Federal agency investigates liquor ads

Marjorie Tharp

Alcohol advertising on television will be investigated by the Federal Trade Commission (FTC) to determine the effects on youth younger than age 21.

This is the first official action taken by a federal agency since the hard liquor industry announced in early November that it was lifting its 48-year voluntary ban on television advertising.

The FTC will initially focus its investigation on ads produced and aired by Seagram Co., maker of Chivas Regal scotch and Crown Royal bourbon, and Stroh Brewery Co. The agency plans to review the ad content and determine where and when the ads are running.