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AAP News Vol. 1 No. 1 January 1985, p. 10 © 1985 American Academy of Pediatrics
Growing competition among health care providers has compelled many physicians in recent years to master some basic marketing tools. These physicians have learned that parents and patients are increasingly as interested in quality of service as they are in quality of care. One possible way to enhance the service your patients receive is by extending your office hours. Many pediatricians note that professional, practical and economic benefits have been gained by opening their offices earlier, closing later and scheduling appointments on week ends. These benefits include:
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